Privacy Policy

1. Purpose of the Privacy Policy


In compliance with current legislation on personal data protection, this policy serves to inform the users of this website (hereinafter website) of the policy regarding personal data processing and data protection of those who provide their personal data for the personalized use of the services provided on this website or any other act involving transfer of their personal data to AURA.


AURA informs the user of this portal that this Privacy Policy contains a general description of the aspects related to the personal data that AURA processes as a result of the operation of this website.


This policy is completed and is of subsidiary application with those informative texts and informed consent forms that are incorporated into all data request forms on this website or included in any particular conditions that may be published for the use of certain services.


It is the user’s responsibility to read the said informative texts and consent request forms included in all data request forms of this website, prior to sharing their personal data with AURA.


This policy is expressly and fully accepted by the user from the moment in which, for the use of this website or the services published in them, they provide AURA with their personal data, given that such communication is always voluntary.


If the user does not agree with this policy, he / she must not use any service of this website that requires personal data to be shared with AURA. In this case, the user may contact AURA, if desired, by telephone or anonymously.


The user is informed that any processing of personal data will fall within the scope of the current legislation in Spain regarding data protection.

2. Data Controller


The data controller, in charge of processing personal data, from this website is AURA DIFUSION SL, (hereinafter AURA) with CIF B97223689 and registered office at Paseo Germanías 84, mezzanine, Gandía, 46702 (Valencia) with the same address for correspondence, email and contact telephone +1 857 239 0070.

3. Data of minors


Children under 16 years of age cannot use the AURA services that require registration or identification as registered users of this website, even if represented by a parent or legal guardian.

4. Accuracy and veracity of personal data


If the user voluntarily provides AURA with his / her personal data, the user accepts and is obliged to always provide truthful, exact and updated data and only corresponding to his / her own identity, through all data collection channels published on this website, forms, emails, postal communication and / or during phone calls. It is prohibited to provide data from third parties unless you have the consent of your party authorizing the processing of data.


The user is solely responsible for the veracity, accuracy, updating and correction of the data provided to AURA, exonerating AURA of any responsibility in this regard, committing the user to keep personal data properly updated.

5. Treatment of special categories of personal data


On this website, AURA does not request or require information on special categories of personal data or sensitive data, which, in accordance with current legislation, include data related to race or ethnic origin, religious beliefs, criminal record, physical or mental health and sexual orientation.


Consequently, if, for some reason – and without having been requested by AURA – such information is voluntarily provided by the user to AURA, it will assume expressed consent by the user for data processing by AURA.

6. Purposes of processing personal data


Website users can provide their personal data to AURA by completing the contact form, the registration form, the file download form and by sending an email to the addresses published on the site.


Users can also contact AURA to request information on the products and services offered, or by requesting a subscription to AURA communications services.


Users are informed that the personal data provided may be processed with the following purposes and legal basis:


6.1 Contact


When the user completes the contact form on this website, with legal basis in the consent that the data subject expressly grants by completing the form with their data and acceptance of the box for processing, their personal data will be processed by AURA to attend the communication.


6.2 Sending an email to the contact addresses published on the site


When the user sends an email to the contact addresses published on this site, with legal basis in the consent that the data subject expressly grants by sending the email with their personal data, AURA will process said data to respond to the communication.


6.3 Registration to the AURA website


When the user completes the form on this website to register in the user registry of the AURA website, with legal basis in the consent that the data subject expressly grants by completing the form with their data and by checking the box for acceptance of the general conditions of use and the processing of data, the personal data provided will be processed by AURA to process registration as a user on the AURA portal (which entails a profile creation and activation of the web services).


6.4 Archive download


When the user completes the form on this website to download files, with legal basis in the consent that the data subject expressly grants by completing the form with their data and by checking the box to accept data processing, the data will be processed by AURA to manage the download of the file that the user has requested.


6.5 Data processing for advertising purposes


The user can also request AURA to send commercial communications or subscribe to the communication services made available to the user by AURA. In such cases, either when the user completes a form for this purpose, either when requesting this information through an email sent to AURA or when authorizing and / or subscribing to services related to this type of service, with legal basis in the consent that the data subject expressly grants, personal data will be processed by AURA to send commercial and advertising communications by email (to the email addresses indicated by the user) about our products and services related to the IT and consultancy activity sectors for the business process management and training in this area. These communications about our Business Process Management (BPM) software and the ecosystem of consultancy, support and training products and services related to BPM applied to any sector (such as banking, insurance, commerce, energy, agriculture, livestock, fishing, telecom , health, chemistry, education, services, transportation, trading, technology and public administration), may consist of invitation to events, invitation to Webinars, sending articles, product news, company news and customer case studies.

7. Grounds of legitimate interest of AURA


In the event that a user opposes and / or revokes their consent through any of the means enabled for that purpose, for AURA to send them commercial and advertising communications as described in the previous section, AURA will process personal data to keep the minimum essential data for the purpose of not sending commercial advertising communications. This treatment will be carried out with a legal basis in the legitimate interest of AURA to identify and adopt the necessary measures to prevent the sending of commercial and advertising communications.


In any case, the user is informed that the purposes of processing the user’s data collected through the forms published on this website, will be explained by informative texts published in the forms themselves and when required, as explained previously, data subjects will be asked for consent for data processing.


The personal data will be used for limited purposes, such as those set forth above and / or without limitation, those that may be unequivocally reported to the user, prior to the collection and processing of the data.

8. Recipients of the user’s personal data


AURA informs the user that it does not intend to communicate personal data to third parties, therefore, such communication will only occur when AURA is obliged to make such communication, based on compliance with the applicable legal regulations, to the competent public administrations.


AURA informs the user that their personal data may be processed by entities that provide AURA with different auxiliary services, as well as support tasks and administration of their systems, through custom treatment contracts and always following the instructions of AURA, with the due guarantees of confidentiality and security.

9. Access, rectification, cancellation and / or opposition of use of personal data processing and portability


AURA informs the user of the option to exercise their rights of access, rectification, cancellation, opposition and limitation to processing, portability and withdrawal of consent granted in relation to the processing indicated in this Policy, by sending a written request, indicating the right exercised, together with a copy of your ID or valid legal document that identifies you, to the following addresses:



Postal address: Paseo Germanías, 84, Entlo., Gandía, 46702 (Valencia)


Furthermore, the user is informed that they have the right to lodge a complaint with the Spanish Data Protection Agency ( and postal address C/ Jorge Juan, 6. 28001 – Madrid, and / or contact by telephone on 912 663 517), as well as to exercise their rights.


Prior to submitting said complaint in the Spanish Data Protection Agency and in a totally voluntary manner, the data subject can contact AURA at the following email address:

10. Exercise of other rights related to electronic commerce and commercial advertising communications


AURA informs users who authorize and / or expressly request AURA to send commercial and advertising communications by email, of their right to revoke the consent given at any time, simply by notification of their opposition to the processing of their data for promotional purposes.


To do this, the user may direct the revocation of consent or opposition to receiving such communications, by sending an email to:


AURA will honor the user’s request, keeping the minimum data necessary to adopt the necessary measures to avoid sending such commercial communications.


11. Data retention period


AURA will retain the user’s data while the purpose and legitimate basis of the processing is maintained and the user does not request its deletion, as well as during the periods established in the current regulations for compliance with legal obligations and attention to possible liabilities.


12. International transfer


AURA will not transfer the user’s personal data to other countries or international organizations.


13. Social media


Social networks are services provided by third-party providers that allow the user to participate in a virtual community with other users through which they can generate their own public profile where they can create and share content, information and personal data with other users of the network. In a social network you can create and share pages, accounts or profiles for personal and / or commercial purposes. The operation of the social network is regulated first, by the conditions established by the owner and / or provider of the network and, secondly, when it comes to pages, accounts or profiles for commercial purposes, by the terms and conditions established by the person in charge of the profile or commercial account that will also be responsible for data processing.


AURA has profiles on social networks including and without limitation, Twitter, Google+, Facebook, LinkedIn, YouTube, Flickr and Instagram. The user can follow AURA and like AURA’s official pages in the mentioned social networks and other social networks.


The user is informed that the data processed through AURA’s social networking pages, profiles or accounts will be governed by the corresponding policies and conditions of the official page and the provider and owner of each social network.


14. Personal data published on this AURA website


In relation to personal data that may be published on this AURA website, the user is informed that the data are part of one or several data processing procedures owned and held by AURA which have been incorporated with the prior informed consent of the data subject and cannot be freely treated and reproduced by the user or other third-party users, not even when reference is made to the origin thereof- unless the prior authorization and informed consent of the data subject is obtained.


Therefore, all personal data – including images, videos, texts, data and any other information published on our website about identified and / or identifiable individuals – can only be used by the user to participate in our website in the manner established in this policy, or in the case of general and specific conditions that regulate a certain service, and within the framework of the current legislation, being expressly prohibited any other uses than those indicated, including the incorporation of images or data in files or processing and / or creation of databases of people and / or sending publicity or transfer to third parties, without the prior informed consent of data subject. AURA is not responsible for the actions that the user or other third-party users of our website carry out contrary to what is established in these conditions or others which regulate them.

At no time should the user consider that this AURA website is a source of information accessible to the public which is at their disposition to use the personal data, information and contents published.


15. Security measures


AURA informs the user that it will process the personal data it collects through this website, in a secure manner, applying the appropriate technical and organizational measures to guarantee a level of security appropriate to the risk, taking into account the state technology, the application costs, and the nature, scope, context and purpose of the processing, as well as risks of variable probability and severity for the rights and freedom of the users.


In line with the above, AURA will apply the necessary technical and organizational measures to guarantee personal data security and to prevent alteration, loss, or unauthorized access, given the state of the technology, the nature of the stored data and the risks to which they are exposed, whether they come from human action or from the physical or natural environment, guaranteeing their integrity, confidentiality, availability and security. Likewise, AURA guarantees the User compliance with the duty of professional secrecy regarding the personal data of the users and the duty to keep them.


16. Use of cookies, storage devices and data recovery in users’ terminal equipment.


AURA uses cookies, storage devices and data recovery in users’ terminal equipment when the user browses this website.


Such cookies, storage and data recovery devices are used by AURA under the conditions and for the purposes described in the Cookies Policy.


17. Policy updates


With due regard to the preferential application of specific legal texts to the effect, such as informative texts inserted in data collection forms, and in the conditions of particular services, AURA will periodically update this Privacy Policy.


It is the user’s responsibility to periodically access these conditions published on the site to be informed of the latest version at all times.


18. Contact information


For any query regarding the current Privacy Policy, the user can contact AURA by email at