Commercial Activity and Business Process Management

As commercial activity is the main driving force behind a company, it is linked to all other activities performed.

Therefore, it is of vital importance, as is the necessity to immediately adapt to market requirements. Even though this has always been the case, the arrival of the Internet has changed everything. Today, a large share of the market is on the Internet.

It seems clear that the majority of companies from all sectors (not only online sales) will need to quickly adapt Marketing, sales and after-sales care to meet new market demands, because existing and potential customers will wish to use their computers and mobile devices (Smartphones, Tablets, Mobiles, etc.) to interact online.

But this change is not easy. In addition to the necessary change in attitude to understand and apply these new management concepts, it requires the optimization of company processes to ensure consistency and agility.

Next generation BPM Suites are platforms specifically designed for businesses to operate using the Internet and are the leading systems which enable Online Business (or e-Business). Such suites are of utmost importance for companies in the coming years and have the greatest growth projection.

For example, with AuraPortal, companies can design their own tailored CRM in a matter of hours without the need for any programming knowledge. The result is a system which is completely adjusted to the company’s needs and resources and coordinates all commercial activities.

Commercial Organization. Use process flows to optimize the company’s commercial organization and facilitate communication between departments, e.g. marketing, sales, support and administration, agents, Partners and customers, thereby increasing customer satisfaction and drastically reducing costs.

Marketing. Automate the entire life cycle of marketing initiatives, from design, planning and execution to measuring the results. Separating customers into multiple profiles allows the generation of campaigns which can be personalized according to customer characteristics and preferences, achieving optimized use of resources and results. Furthermore, it enables the use of all available media and the latest technologies.

Customer Service. Excellent customer service is key to loyalty. With AuraPortal you can involve all staff and Partners in the customer satisfaction process. The information and coordination of the entire team will improve the service, making it more agile and personalized as well as reducing costs.

Jose Noguera Noguera

Business Process Management Guru.