celestyal-cruises-new client AuraPortal BPM


The no. 1 European cruise website, Celestyal Cruises, selected AuraPortal iBPMS platform to digitize and optimize all company processes, incorporate new technology and interconnect all land-based operations with the vessels to achieve the process agility required to thrive in today’s digital era.

AuraPortal, described by Microsoft CEO Satya Nadella as “a global BPM leader,” is intelligent management software that uses a powerful BPM engine to automate, monitor, control and optimize all business processes.

Celestyal Cruises will derive numerous benefits from its collaboration with AuraPortal, including:

  • Effective modeling and mapping of corporate business processes without the need for any programming.
  • An end-user-friendly platform and efficient working environment which can be used without training.
  • BPM, CRM, and document management included in the solution that empowers users and reduces dependence on IT.
  • Simultaneous execution of hundreds of procedures and processes for enhanced operational effectiveness and reduced response times.
  • Document integration.
  • Reduction of consumables, such as paper and toner, resulting in a “greener” company.

celestyal cruises bpm

Celestyal Cruises will initiate its use of AuraPortal after establishing all necessary prerequisites, such as user-role hierarchy, internal corporate hierarchy, allocation to corresponding vessels and amendment of the existing hardcopy forms, etc. During this initial period, a number of core processes will be implemented in AuraPortal for testing and modification before execution throughout the enterprise. Following the initial set-up and testing period, AuraPortal BPMS will host the full range of Celestyal Cruises’ processes and will provide the company with a timely, efficient and user friendly tool to interconnect all business processes and document management activities between its land-based operations and its vessels.

The global landscape is changing and moving to an era of digital transformation,” comments Konstantinos Smirlis, MIS Director of Celestyal Cruises. “AuraPortal is the platform which will incorporate new digital technologies into our current processes and will also focus on ‘business process agility’ so Celestyal Cruises can respond effectively to changing market dynamics.”
Info about Celestyal Cruises

About Celestyal Cruises

Celestyal Cruises is the only home-porting cruise operator in Greece and the preeminent cruise line serving the Greek Islands and the island of Cuba. The company operates five mid-sized ships, each one cosy enough to provide a highly personal service. Every cruise focuses on true cultural immersion, offering an authentic experience of the regions in which the vessels sail.


Celestyal Cruises is deeply committed to sustainability and ethical business practice. The company supports the local communities in the destinations it visits, particularly in the field of education. Since 2015, more than 1,000 students on the islands of Milos, Patmos and Ios have enjoyed a ‘journey to knowledge’ by attending the Museums Program, an initiative by Celestyal Cruises to bring interactive exhibits from the highly respected Herakleidon Museum to remote areas so that students can learn first-hand about the connection between science, art and mathematics. In addition to the above program, Celestyal Cruises supports cultural NGOs as well as promoting entrepreneurship, marine student development and child welfare.

ISO certification

Following the successful ISO 9001/14001 auditing of two of the company’s ships and the company’s office, Celestyal Cruises’ operations are now certified in accordance with ISO 9001/14001 standards. This relates to the entire spectrum of cruise ship management including technical, hotel and crew management; the certifying authority is DNV-GL, which is by far the biggest and most respected classification society in the marine industry.


In 2016, the company won the prestigious Editor’s Pick award from Cruise Critic UK, the world’s largest online cruise community, in the ‘Best Value for Money (Ocean)’ category. Celestyal Cruises has enjoyed recognition in such prestigious awards as the Greek Tourism Awards (winning gold and silver in four categories in 2016); the Efkranti Awards; the HR Community Conference & Awards; and was finalist in the UK’s WAVE Awards.