GMX Seguros is undertaking its Digital Transformation process with AuraPortal which will rapidly provide the company with a complete and unified digital infrastructure based on AuraPortal Intelligent Business Process Management (iBPMS) platform.


In keeping with its commitment to continuously provide high quality service for its customers, GMX Seguros decided to undertake a project of process automation and continuous improvement by implementing AuraPortal iBPMS (intelligent Business Process Management Suite). The situation was typical of companies in this sector, i.e. policies were written manually, using multiple applications to manage the data which often resulted in data duplication due to the lack of centralized, unique data. As a consequence, policy management was very time consuming.
Instead of spending a lot of time designing the `perfect’ macro processes which never end up working as planned, the strategy adopted by GMX Seguros, which so far has proved successful, consists of creating and immediately executing small processes which intercommunicate and undergo continuous improvement. Once the global objectives have been established, without going into too much detail, the processes are directly and gradually implemented on AuraPortal in such a way that the company can easily digest the changes. Furthermore, each implemented process uses past experiences to continuously improve. Using this strategy, GMX Seguros began by implementing the process to manage Civil Liability and Aviation policies.
Resulting in an increase of customer satisfaction.
Business Transformation of policy management and regulatory compliance.
Key Performance Indicators register certain values in order to analyze the performance of the processes to facilitate decision making.
Thanks to AuraPortal’s ability to generate complex processes without any programming (zero code), process implementation and execution was achieved in three months.





GMX Seguros is a 100% Mexican Insurance Company, committed to heritage protection and security using innovative products, offering its vast experience and support.
GMX Seguros is a 100% Mexican Insurance Company, committed to heritage protection and security.
Leader in the insurance market in Mexico offering products to suit a plethora of requirements.
The financial statements of GMX Seguros reflect its healthy situation, with more than fifteen years in the Mexican insurance market and surpassing 3,250 million pesos, in quality bonus, at the end of 2013.
GMX have more than 15 years of experience in the Mexican insurance market.