The software implementation has empowered ATIS Ketchum with a reliable monitoring system that supports the work and management of its Public Relations area.
About ATIS Ketchum & the Project
To achieve Digital Transformation, the ATIS Agency, opted to implement AuraPortal and has successfully installed its own information monitoring system; strengthening its daily press clipping service, content analysis reports, sectoral reports; and giving the Agency a significant competitive edge.
The Challenge
Information monitoring is a fundamental aspect for the ATIS Ketchum agency. To support the Agency’s management, at the end of each campaign or at the end of the month, a results report is generated that measures the impact of the Public Relations management for each of the campaigns. Hence, the importance of having an orderly process, which offers the ATIS Ketchum Agency a platform that systematizes the information generated by the Monitoring team, organizes it into categories, and provides the customer with a daily product in a uniform and corporate presentation.
The Solution
ATIS Ketchum chose AuraPortal iBPMS to manage and control the information monitoring process to offer its customers the use of a corporate template for daily news clippings. The first process implemented with AuraPortal was building a database of Public Relations and media customers (ATIS Ketchum monitoring base). The next step was to create a template for sending a daily press clipping that groups information into the following categories: brand, competition and topics of interest. All based on keywords that are entered in the customer’s registration process in the system.
Greater reach to media
We have a much greater reach now than we had a few years ago, before the System implementation.
Monitor all media at a regional level
We now have the option to monitor all media at a regional level, with the power to deliver reports at key moments for the customer.
Social media behavior monitoring
We can monitor the different newscasts with the up-to-the-minute information of social networks and deliver it immediately to the customers.
Instant information management
The optimization of results in terms of response times, quality, delivery and reaction satisfies the customers’ desires for their needs to be met immediately.
Great Results
The software implementation has empowered ATIS Ketchum with a reliable monitoring system that supports the work and management of its Public Relations area.
Superior Results
Interesting facts about ATIS Ketchum
ATIS Ketchum is a company specialized in Strategic Communications, Public Relations and Corporate Events, with offices in Quito and Guayaquil. It offers advice accompanied by a comprehensive internal and external communication plan with a highly qualified team.
18
Years of experience
In the Public Relations sector in Ecuador, ATIS has the endorsement and support of Ketchum.
10
Principles
To promote corporate social responsibility in the areas of Human Rights and Business, Labor Standards, the Environment and the fight against business Corruption.
5
Areas of specialization
Corporate Communications, Public Relations, Event Management, Digital PR and Media Monitoring.
1200
Collaboration
From over 40 countries through alliances with Ketchum Public Relations.