AURA (AuraPortal) HAS BEEN A PLATINUM SPONSOR OF THE NATIONAL CONGRESS BPM2010 IN MADRID

This event, which will be focused on operational efficiency aligned with strategy, will offer keynote speeches by BPM experts, as well as testimonials and case studies in different sectors.

A year on, AURA sponsored this fifth edition of the Business Process Management Annual Congress, organized by Club BPM, which has taken place on March, 10th and 11th in Madrid, at the Holiday Inn Hotel. Pablo Trilles, AURA’s VP said: "This year, two of our customers, Applus+ and Grup Balfego, have described their satisfactory experience using AuraPortal in their organizations".

The speech "GRUP BALFEGO AUTOMATES THE ADMINISTRATIVE PROCESS FOR THE FISHING OF THE BLUEFIN TUNA", was addressed by Juan Serrano, Grup Balfego's General Manager. According to his words,

"With AuraPortal, the process of the fishing of the bluefin tuna is initiated from the ship on the high seas, and it sends automatic messages to the Sea General Secretary of the Spanish Government. There are also other processes in progress, such as the one for reception of Japan sales data, in which Balfego customers based in Japan connect to the AuraPortal External Portal in order to fill in the information regarding the tuna received. This process also controls sales cost per each Japan fish market. Additionally, since AuraPortal is integrated with the ERP, invoices are automatically generated. This process has largely reduced our former administrative workload. We also are in the process of developing other more basic processes for Quality Compliance, Quotations Approval, Automatic Customers Creation in ERP, etc.".

The speech "PROCESS REENGINEERING AND OPERATIONAL CENTRAL SERVICES OF APPLUS+" was carried out by Alfredo Moliner, Director of the Information Technologies Business Line of Applus+, taking the place of Javier Sanz, Director of Process Reengineering and Operations of Applus+ who had already made the following comments:

"Applus+ has chosen the BPM Suite of AuraPortal because we confirmed that it is the most advanced in technology, allowing the automation of all administrative processes of the SCO (Operations Central Services) of the Group, in a fast, secure way and without the need of programming. This implementation is part of an ambitious plan of Process Reengineering that is being addressed at a corporative level".

Congress visitors have had the opportunity to see, either in the AURA stand or in any of the four presentations that took place those days, the newest features of AuraPortal. It is worth highlighting the interest awakened by the innovative AuraPortal approach that provides CRM (Customer Relationship Management) integrated with BPMS, which according to some analysts, it is an innovation that will mark the future of the CRM due to its huge advantages raised by the synergy of the complete integration of CRM functionalities with business processes (BPM).

Other exclusive news from AuraPortal is its WIP (Wide Interaction Platform). This platform allows the Communication and Collaboration between external agents and the company through the web site. Not only for customers, but also for prospects, providers, advisers, government, job applicants or any other communication profile. As a result, external users can participate in company processes, providing organizations with complete management of web visitors and external agents. The WIP itself automatically initiates the processes designed for each subject, allowing for excellence in service, along with resource optimization. And all of these transactions can be handled through web site, mobile device, and email interfaces.

Experts on BPM say about AuraPortal

AuraPortal has been qualified by Ovum is its BPM Decision Matrix Report (February 2010) as the product that 'Excels in Ovum's technology assessment study, which was set by a highty competitive field'.

'The vendor has demonstrated that its BPM platform can support complex processes and high-throughout scenarios (número muy elevado de usuarios y procesos concurrentes), due to optimised native execution of the assembled process chains'. BPM Decision Matrix Report.

AuraPortal has been qualified by Gartner is its BPM Magic Quadrant Report of 2007 and 2009) as the 'Example of Next-Generation BPMS'.