AuraPortal has achieved a long desired goal: the complete integration of the CRM functionalities and operations in the BPM Processes of the enterprise.

With AuraPortal the customers can operate with the entity by remote system using any device (computer, PDA, etc.) not in an isolated way but, instead they participate in the tasks dwelling in the flows of the processes of the entity. This provides seamless and direct inter-communicate with marketing personnel as well as technical support, delegations, agents, partners, etc.

This way, their integration and loyalty are boosted, the ‘time to market’ new products and services is reduced to the minimum, a greater control of the network is provided, increases the efficiency with less effort, reducing the costs.

The records of each customer (that will be designed with all the desired fields) are fed automatically with the data of the activities day by day. This way, and without carrying out any extra work, there is availability not only of the present data and statistics of the risks, but also of the history of contacts and of actions that have been carried out with and for the customer: calls, visits, campaigns, special offers, complaints and claims, products consumed, interest shown in a specific type of product, evaluation of the quality, price or service, purchase power of the customer, etc.

The above permits:

• Carry out Risk analysis very adjusted and secure.
• Segment the customers by multiple profiles that will permit the generation of specific actions depending on their characteristics and preferences, obtaining an optimization of the resources and of the results.