AuraPortal is structured in modules, so the company using it does not have to pay for features that will not be used. There are two classes of module: General and Special.

General Modules

These modules provide basic mechanisms to be widely applied in the company. Therefore, they are of general scope and each of one of them is always acquired for the whole set of licensed users. These are the General Modules:

• Intranet Basic Module which is the support for the rest of modules. It contains a powerful free and compound tasks workflow, and provides the platform with the employees organization chart, as well as families of accounts, items, projects and areas, together with a strong document handling system and other important features.
• BPM (Business Process Management). It provides the most modern and powerful system with which all corporate processes can be easily modeled and executed without the need of any programming at all.
• BR (Business Rules). It deals with Business Rules, both independently or related to BPM processes. This module is based on a new technology which grants rules with higher coverage, and moreover, with a great ease of use. A real innovation!
• AV (Advanced). It adds special functionalities that greatly enhance the power of the BPM and is required for exporting classes of process and for other advanced operations, some of them, such as dynamic Gantt graphics, focused to provide control over singular projects managed with BPM processes.
• ML (Multi Language). It allows working with different languages simultaneously, each user being allowed to choose their language. The whole application is displayed in different languages for different users at the same time.
• WIP (Wide Interaction Platform). It provides a rich communication platform for all external users, such as customers, providers, etc. This is an essential part in the CRM built in AuraPortal with BPMS processes.
  
  IMPORTANT: This module grants the right to work with unlimited Guest Users with no additional charge.

• CISNE (Commerce thru Internet with Social Networks Enhancement). This module, to be released soon, provides ‘Commerce thru Internet’, also known as ‘e-Commerce’ or ‘Online Commerce’. This is a very interesting feature since internet sales is becoming the main sales channel, taking the bite out of traditional channels. By installing this module, the company will have its own e-Commerce system, easily modifiable and adaptable to the specific needs, without needing to contract external companies or to invest in IT development.

Special Modules

The main function of the Special Modules, generally included in Process Patterns designed by AURA, is to perform specific operations in which a few employees are involved, as is the case of CRM (Customer Relationship Management). Each of these modules can be acquired for a reduced number of licenses, unlike General Modules which are always acquired for the whole set of users (licenses). These are the Special Modules:

• MC (Marketing Campaigns). This Module contains Process Patterns for design and automated follow-up of all types of campaigns, including general and direct marketing, prospects and customers based on specific profiles (up-selling and cross-selling), with a wide range of channels, both offline and online, and campaign result analysis.
  
  IMPORTANT: This Special Module is based on the AuraPortal ‘Standardized Projects’ approach, and therefore they are suitable for design, follow-up and control of other projects of any class different to marketing campaigns, as the mechanism and know–how are already embodied in the Process Pattern itself.
• SO (Sales Opportunities). Process Pattern for Sales Opportunities follow-up, in which the Workforce is automated, and proposal documents are automatically composed, according to the context and the products and services in each sales process. Its vast controls include fine-grained and dynamic reports of the status of all sales operations in progress and also the ones which ended up in purchase orders.
• CC (Call Center). Process Pattern for providing customer service via telephone, email, fax, etc., in combination with the internal processes. Its final design is integrated with the telephone system used in the company, as well as with the specific customer service workflow, so it requires additional consultancy work in each case.

There are relationships among the modules so that the presence of a given one may be required in order to work with another. This is represented in the following image.

It can be seen that the Intranet module is always necessary, that the BPM is required for working with the modules BR and AV and that these two are required in order to work with the CRM and SCM modules (MC, SO, WIP, CC, CISNE, PM).