CRM (Customer Relationship Management)
AuraPortal has reached an unprecedented goal: The complete integration of all CRM (Customer Relationship Management) functionalities and operations into the enterprise BPMS (Business Process Management Suite) by means of four Process Patterns.
Process Patterns are classes of processes of general application already prepared by AuraPortal or its partners that contain the knowledge and structure for ensuring smooth and effective operations related to a given subject or within a particular environment. In other words, a Process Pattern is like a ‘prêt-à-porter’ tailored suit. You buy it practically finished and ready to be used. Only small details strictly related to the user’s specific circumstances need to be defined.
In the Customer Relationship Management (CRM) realm, AuraPortal has developed 3 Process Patterns that cover all requirements of a complete CRM application as indicated below. The first two are for Marketing Automation and the third for Service Automation.