AuraPortal is the most adequate tool for automating processes in enterprises within the commerce sector. The powerful Communication and Collaboration Platform in AuraPortal gives maximum flexibility and efficiency in all relationships between the Enterprise and its customers, providers, etc. via Internet.

The innovative approach in CRM built with BPM processes greatly enhances the power of the application because integrates within the processes automation all functionalities in relation with marketing campaigns and sales opportunities on one side (Marketing Automation) and on the other side, the Interactive Window and the call centers (Services Automation). This is accomplished by way of Process Patterns that are processes already modeled.

With AuraPortal the workflows, the information and the collaboration reach, not only customers but also branches, sales agents, indirect channels, suppliers, transportation, etc. generating a cohesive synergy and a normalization of the whole supply chain. This implies the automation of offers, orders, deliveries, replacements, refunding, etc. reducing costs associated to errors and above all the advantage of using the full capabilities and features offered by Internet.